Everyone on Instagram is obsessed with this sustainable and diverse activewear brand
Let’s cast our minds back to their launch. They did something that most brands would never do: they ran a promotion to give their leggings away for free. Why would they do that? What’s the catch? Surely they can’t be that good? But the world quickly realised that they were. There was no catch. They simply wanted to let their customers fall in love with the brand before investing. And they did.